Showing posts with label grail. Show all posts
Showing posts with label grail. Show all posts

Friday, 11 July 2008

Why "Holy Whale" ?

Grails have been done to death. They are so old hat. So Web 2.0. Holy Whale implies something BIG, slippery, and difficult to catch without the help of a few friends. Not that I advocate catching whales. It's a metaphor, ok? And on the subject of metaphors, it's also a kind of realistic acknowledgement that the prize at the end of this journey will almost certainly be rather different than the one envisaged at the outset.

Happy Birthday to TB in Sydney! ;-)